Organizational “surface area” is a concept I came into contact with recently. It’s based on the ideas of a prominent scientist, Dr. Arno Penzias.

As an organization gets bigger, it gets harder to interface with because for a smaller organization that is working with a larger one, there is a mismatch in scale. For example, a friend with a small agency told me once how it was impossible for him to work with MTV because they had so many people on MTV’s side to interface with -- that they didn’t have enough of inside their small firm.

More on this thought later as I am at the end of my 5-minute blogging time ... -JM

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