Design leaders from Method, Target, Johnson & Johnson, Coca-Cola, Stone-Yamashita Partners, and the Eames Foundation got together on February 7, 2009 for dinner at the Eames House to think out loud about the future of design. My main takeaway from the conversation was how difficult it is to innovate in a large company because adherence to process often dictates all outcomes. Kind of like the challenge of art – the point is to make something outside the box. But if you’re told you can only stay within the confines of a box (to adhere to organizational processes) then creativity never truly happens.

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