2010  December 1

To Blend Or Not to Blend

I recently spoke with a design manager who explicitly separates their creatives from their business people as a way to keep the creativity level high. Have always been someone to argue for integration so was surprised to hear this. Made me realize that even when you separate the two, the biggest challenge is designing and nurturing the bridge that connects the two halves as a whole.

Mixing versus segregating talent depends upon your activity at hand.

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management creativity

Copyright 2009 - 2016, John Maeda